Lourdes M. Hassler

Partner @ L Factor Solutions

Lourdes M. Hassler is an inspiring top executive and an effective transformational leader with the ability to drive development and execute strategies that increase revenues, profits and elevate market position. She served as an executive for a national non-profit organization with 32 chapters, in the U.S. and Puerto Rico. Recruited and turnaround the destiny of this 501 (c) organization, she increased the company’s cash position in the first year by 44% from ($4.6M to $6.7M), ultimately reaching $10M in two years. (See 2006 Annual Report at http://www.nshmba.org/document.doc?id=10 )

Lourdes has pioneered successful strategy for America’s top companies and non-profit organizations. Her strategy engagements have enabled clients to successfully gain scale, enter new lines of business, and develop deep organizational understanding of the forces influencing their markets and enterprises.

An executive with more than 17 years experience, she has successfully led emerging organizations through periods of transformative change, Lourdes is an innovator and thought leader on the convergence of sales, marketing, advertising, leadership development, operations, finance, project management and human resources.

She has been at the forefront of new ways to fund and grow community relations for Fortune 100 companies. In 2006, she was honored by Hispanic Business Magazine as their “Influentials: Ten to Watch” list.

Lourdes has led national sales for American Airlines in which she surpassed her goal by developing strong internal collaborative relationship and remaining customer centric. She has this amazing ability to influence people of all walks of life.

Lourdes was responsible for managing American Airlines advertising and sales promotions for Latin America, the Caribbean and the U.S. Hispanic market. Her mission was to accelerate the growth of a value-driven economy by helping the organization and converging sectors to create a new, sustainable blend of social and financial value.

Routinely honored for her contributions, she has served on several national Boards. Lourdes champion professional development, empowerment, entrepreneurship (supporting M/WBE), higher education and diversity in the workplace. Currently Partner at L Factor Solutions, a consulting and public speaking firm focused on professional and business development.